The Role of the Distributor

There are four Main roles that are needed to creat a selling movie, these roles are : the producer, distributor, thearter and the customers (consumers).

I will be talking about the role of the distributer and how it's needed for a movie to make it into the thearter. The problem most movies have is not the making of the movie but the actual distributoin of the movie. The reason for this is the costs and time needed to distribute a movie. The role of the distributer is an important one and is vital to whether a film succeeds or fails. For this reason the distributer must be sure that they will be able to make the money back and profit from it. A good way that sells movies is having a well known actor, studio or ditector.

It's important that the distributor knows enough about the film itself to be able to market and gain the awerness of the correct audience. With a competitive market it's important identify the films audience, for this reason a marketing and distribution plan is needed.

Using a Marketing and Distribution plan the distributer must identify the films target audience and consider why this audience would want to watch this movie. A detail analsis has to be done to find the gender, age, lifestyles and media intrests of its core target audience. With this siad the distributor wants to target a large audience as it posibly can, so using the data from the analisis the distributor must find wasys to expand on the targeted area by promoting it in areas that it's not reaching.

In order to sell a movie it best to creat a BUZZ that can entice their audience, this is done by creating advertisment in the forms of trailers and posters, this way it leaves the audience wanting to see more (BUZZ). This is one of the ways that a distributor can persuade thereatres to play a movie, along with developing plans and partnerships to build an awareness and interest in the movie. The goal is to aim to convert as much interest as possible into cinema visits.

Once the distributor company has rights to a film, after the movie has been released, they then get the rights to distribute the movie on DVD and TV etc. Which is done to enusre nessery profits are reached. They do this by estimating the revenue across all formats of the movies release.

A movie would never succeed without the distributor. From what I have spoken about it's easy understand why there has to be a distribution and marketing plan, it obvious that movies can't sell themselves!